About Us

Born where the Pacific meets paradise, Paloma is a swimwear and lifestyle brand rooted in the sun-soaked spirit of the California coast and the timeless soul of Hawaiʻi. We started this brand for the girls who feel most at home in the water, the ones who live for early morning swims, spontaneous beach days, and the way the ocean just makes everything feel better. Whether you're paddling out at your favorite surf break, floating under the Hawaiian sun, or simply soaking up the coast, Paloma was made for you.

Every single one of our pieces is hand designed in California with so much love and passion, drawing inspiration directly from the beaches around the world that our founders hold closest to their hearts. Having lived between the beautiful shores of California and Hawaiʻi, our founders took everything they loved about both of those worlds and poured it straight into every design. From the golden shores of Malibu to the crystal waters of the North Shore, every piece tells a story and carries a little piece of that magic with it. We blend effortless, laid-back style with a genuine commitment to sustainability, because we truly believe that loving the ocean means taking care of it too. We use eco-conscious materials and make intentional choices at every step, so you can feel as good about what you're wearing as you do wearing it.

Paloma is for the active, the adventurous, and the endlessly ocean-obsessed. It's not just swimwear. It's a whole lifestyle. Aloha and mahalo from the bottom of our hearts for being here, for shopping small, and for supporting a dream that was built by the ocean and made with love. We are so incredibly grateful for every single one of you.

Xoxo, 

Paloma